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品牌中心
德國萊爾克斯提倡富有質(zhì)感的產(chǎn)品哲學(xué)，從1912年創(chuàng)立以來，“軍工品質(zhì)”，就是萊爾克斯自身攜帶的一個(gè)基因。在100多年的研發(fā)生產(chǎn)經(jīng)營中，其“軍工品質(zhì)”一以貫之，一脈相承。
德國萊爾克斯也希望生產(chǎn)出具有美學(xué)價(jià)值的產(chǎn)品。其世界一流的外觀設(shè)計(jì)人才，對于產(chǎn)品，哪怕是一條微小的曲線，都希望能做到飽滿而富有張力，從眾多細(xì)節(jié)上讓消費(fèi)者享受到具有審美品味的生活型態(tài)。從這一點(diǎn)上看，與其說德國萊爾克斯是一個(gè)知名品牌,不如說它是一種底蘊(yùn)深厚的美學(xué)文化。
德國萊爾克斯除了“善其身”，也希望能“兼濟(jì)天下”。這是德國萊爾克斯的一項(xiàng)長期愿景。“愛心聯(lián)盟”、“陽光基金會(huì)”等公益項(xiàng)目在世界各個(gè)國家遍地開花，在奉獻(xiàn)愛心的路上，德國萊爾克斯一直希望能源源不斷地傳遞正能量。
Culture Brand
German Liectroux advocates product philosophy filled with rich texture. Since its foundation of 1912, Liectroux has carried itself with gene of “military quality”. During its research, production and management over 100 years, its “military quality” has always penetrated its history.
German Liectroux also dedicates to develop products full of aesthetic value. It has world first-class designers who intends to allow consumers to enjoy life style of aesthetic value through many details. They want to make the product exquisite to a tiny curve. From this aspect, we shall say German Liectroux is a type of deep aesthetic culture rather than a famous brand.
German Liectroux not only wants to “sharpen its tools” but also wants to “let others be benefited”. This is a long-term vision of German Liectroux. Charitable Projects like “Love Union”, “Sunshine Foundation” etc are established all over the world. German Liectroux has always hoped to pass positive attitude continuously.